Where Art Meets Experience
Super Bowl LX
Explore the most exclusive parties, gallery openings, and private gatherings happening alongside the city’s premier art fair.
Explore the most exclusive parties, gallery openings, and private gatherings happening alongside the city’s premier art fair.
Explore What’s Next
Explore What’s Next
Find Your Event
Find Your Event
Browse curated conferences and explore side events happening around the world’s biggest gatherings.
Browse curated conferences and explore side events happening around the world’s biggest gatherings.
4:00 PM - 8:00 PM
4:00 PM - 8:00 PM
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NFL Official
NFL Official
Super Bowl Opening Night Fueled by Gatorade
Super Bowl Opening Night Fueled by Gatorade
AFC and NFC champions' only public appearance before the game. Two viewing sessions for each conference. First-come, first-served entry.
AFC and NFC champions' only public appearance before the game. Two viewing sessions for each conference. First-come, first-served entry.
San Jose Convention Center, San Jose, CA
San Jose Convention Center, San Jose, CA
Free (Registration Required)
Free (Registration Required)
Register via NFL OnePass app
5:00 PM (ESPN 6:30 PM)
5:00 PM (ESPN 6:30 PM)
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NFL Official
NFL Official
Pro Bowl Games Powered by Verizon
Pro Bowl Games Powered by Verizon
First Pro Bowl held during Super Bowl Week. AFC vs NFC flag football showdown previewing LA28 Olympics debut. Historic format change.
First Pro Bowl held during Super Bowl Week. AFC vs NFC flag football showdown previewing LA28 Olympics debut. Historic format change.
Moscone Center South Building, San Francisco
Moscone Center South Building, San Francisco
Ticketed
Ticketed
NFL.com/SuperBowl
3:00 PM - 10:00 PM (Sat 10 AM)
3:00 PM - 10:00 PM (Sat 10 AM)
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NFL Official
NFL Official
Super Bowl Experience Presented by Jersey Mike's
Super Bowl Experience Presented by Jersey Mike's
NFL's immersive football festival. Meet players, Lombardi Trophy photos, 40-yard dash, all 59 Super Bowl rings display, NFL FLAG clinics.
NFL's immersive football festival. Meet players, Lombardi Trophy photos, 40-yard dash, all 59 Super Bowl rings display, NFL FLAG clinics.
Moscone Center North & South, San Francisco
Moscone Center North & South, San Francisco
Ticketed ($40-60, Free Under 12)
Ticketed ($40-60, Free Under 12)
Ticketmaster Dec 10
Show Hours
Show Hours
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Fan Experience
Fan Experience
BAHC Live! San Francisco Fan Zone
BAHC Live! San Francisco Fan Zone
Multi-day fan festival celebrating sports, culture, and innovation with Bay Area lens. Tech demos, live performances, sponsor activations.
Multi-day fan festival celebrating sports, culture, and innovation with Bay Area lens. Tech demos, live performances, sponsor activations.
Yerba Buena Gardens & YBCA Forum, San Francisco
Yerba Buena Gardens & YBCA Forum, San Francisco
Included with Super Bowl Experience
Included with Super Bowl Experience
N/A
Various
Various
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Lifestyle/Culture
Lifestyle/Culture
NFL Culture Club
NFL Culture Club
Exclusive members' club-style space at intersection of sports, art, music, fashion, gaming. Panels, live performances, art installations, brand collaborations.
Exclusive members' club-style space at intersection of sports, art, music, fashion, gaming. Panels, live performances, art installations, brand collaborations.
The Pearl, 601 19th Street, San Francisco
The Pearl, 601 19th Street, San Francisco
TBA
TBA
TBA
Evening (Primetime)
Evening (Primetime)
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NFL Official/Awards
NFL Official/Awards
NFL Honors Presented by Invisalign
NFL Honors Presented by Invisalign
Annual primetime awards special recognizing MVP, DPOY, OPOY, Coach of the Year. Live entertainment, special guest appearances.
Annual primetime awards special recognizing MVP, DPOY, OPOY, Coach of the Year. Live entertainment, special guest appearances.
Palace of Fine Arts, San Francisco
Palace of Fine Arts, San Francisco
Invitation/Ticketed
Invitation/Ticketed
TBA
8:00 PM - 12:00 AM
8:00 PM - 12:00 AM
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VIP Party
VIP Party
Ditka's Gridiron Greats Cigars with the Stars
Ditka's Gridiron Greats Cigars with the Stars
VIP cigar party with NFL legends and Hall of Famers. Premium cigars, open bar, networking with football greats.
VIP cigar party with NFL legends and Hall of Famers. Premium cigars, open bar, networking with football greats.
Merchant's Exchange Building, 465 California St, San Francisco
Merchant's Exchange Building, 465 California St, San Francisco
Ticketed (VIP)
Ticketed (VIP)
See website
5:00 PM - 8:00 PM
5:00 PM - 8:00 PM
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Charity
Charity
St. Jude Celebration
St. Jude Celebration
Annual Super Bowl week charity event supporting St. Jude Children's Research Hospital.
Annual Super Bowl week charity event supporting St. Jude Children's Research Hospital.
SF Marriott Marquis, 780 Mission St, San Francisco
SF Marriott Marquis, 780 Mission St, San Francisco
Ticketed/Sponsorship
Ticketed/Sponsorship
See website