AFC and NFC champions' only public appearance before the game. Two viewing sessions for each conference. First-come, first-served entry.

First Pro Bowl held during Super Bowl Week. AFC vs NFC flag football showdown previewing LA28 Olympics debut. Historic format change.

NFL's immersive football festival. Meet players, Lombardi Trophy photos, 40-yard dash, all 59 Super Bowl rings display, NFL FLAG clinics.

Multi-day fan festival celebrating sports, culture, and innovation with Bay Area lens. Tech demos, live performances, sponsor activations.

Exclusive members' club-style space at intersection of sports, art, music, fashion, gaming. Panels, live performances, art installations, brand collaborations.

Annual primetime awards special recognizing MVP, DPOY, OPOY, Coach of the Year. Live entertainment, special guest appearances.

VIP cigar party with NFL legends and Hall of Famers. Premium cigars, open bar, networking with football greats.

Annual Super Bowl week charity event supporting St. Jude Children's Research Hospital.

Major concert series benefiting Tipping Point Community. Multiple nights of A-list performances.

8th annual mega-party. T-Pain, Tiësto, Disco Lines, DJ Diesel. Carnival midway, circus acts, 6-hour open bar. 21+.

Free concert with Post Malone. New music previewed. Bud Light partnership event.

17x Grammy winner headlines On Location's Studio 60 series. All-inclusive packages with NFL player meet & greets.

EDM superstar concert in 200,000 sq ft warehouse. Produced by Non Plus Ultra. Major electronic music event.

500 hand-selected leaders from tech, sports, VC, PE, culture. Presented by YouTube. Bay Area's innovation ecosystem showcase.

Oakland native headlines outdoor block party. Produced by San Jose Foos. Bay Area celebration.

5th annual Rolling Stone Super Bowl bash. A-list performers, celebrities, athletes. TAO-branded VIP area.

Intimate concert for Wells Fargo credit cardholders only. Special Super Bowl weekend performance.

Global DJ and producer headlines with Lost Frequencies. Part of BAHC Live! Concert Series.

#1 VIP Party of Super Bowl Weekend. Red carpet, A-list performers TBA, celebrities, athletes, models. VIP table reservations.

Legendary rock band headlines night two of Studio 60. Premium packages with NFL player access.

Arena standup performance. Phone-free show (Yondr pouches required). Major comedy event.

Grammy-winning country star headlines. Proceeds benefit Tipping Point Community.

Definitive Super Bowl Saturday night bash. A-list entertainers, athletes, celebrities. Captain Morgan partnership.

NFL-sanctioned event. Athletes in Action Bart Starr Award presentation. Hosted by Tony Dungy, Brent Jones. Guests: John Lynch, Andrew Luck, Condoleezza Rice.

Celebrity chefs + NFL Legends. Gourmet dishes celebrating Bay Area cuisine. Proceeds support GENYOUth youth food insecurity.

39th annual. Legendary sports agent's signature event. NFL players, legends, celebrities, executives. Steinberg DeNicola Humanitarian Awards.

Athletes, music artists, creators in flag football showdown. Live on YouTube. IShowSpeed and Kai Cenat involved.

Australian DJ headlines Saturday night San Jose block party. Part of SJ26 programming.

America's largest tailgate. 15,000+ fans. Diners, Drive-Ins & Dives pop-ups, Diplo + performers, free food offerings. Taste of San Francisco.

Ultimate pregame experience. 50+ NFL players, celebrity chefs incl. Guy Fieri. DJ Irie, Sage Steele hosting. Open bar, gourmet food. Included with Bullseye tickets.

Only official gameday pregame party on Super Bowl campus. Part of On Location ticket packages.

AFC vs NFC Champions. Apple Music Halftime Show: Bad Bunny. Pregame: Charlie Puth, Brandi Carlile, Coco Jones. NBC/Telemundo/Peacock.

NFL official media headquarters for credentialed press.