The Frynge

Where Art Meets Experience

SXSW 2026

SXSW brings the worlds of tech, film, music, and culture to Austin as founders, creators, investors, and global brands converge for one of the most influential innovation festivals. Beyond the official programming, the city comes alive with brand activations, startup houses, sponsored lounges, and invite-only events. The Frynge surfaces the off-schedule moments shaping SXSW week.

Venue

Milan & Cortina d’Ampezzo, Italy

Date

01/19/2026-01/23/2026

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Find Your Event

Browse curated conferences and explore side events happening around the world’s biggest gatherings.

Innovation Clubhouse

Central hub for Innovation Conference attendees due to Convention Center closure

Brazos Hall

Badge holders

Innovation Clubhouse

innovation-clubhouse

Film & TV Clubhouse

Central hub for Film & TV attendees, near Paramount Theatre

800 Congress Ave

Badge holders

Film & TV Clubhouse

film-tv-clubhouse

Music Clubhouse

Central hub for Music Festival, back in Red River corridor

Downright Austin (11th & I-35)

Badge holders

Music Clubhouse

music-clubhouse

The Crossover Day Mixer

Opening night mixer where all badge types mix

TBD

Badge holders

The Crossover Day Mixer

the-crossover-day-mixer

Innovation Opening Party

Innovation Conference opening celebration

TBD

Badge holders

Innovation Opening Party

innovation-opening-party

Film & TV Opening Party

Film Festival opening celebration

TBD

Badge holders

Film & TV Opening Party

film-tv-opening-party

Music Opening Party ft. All-American Rejects

Music Festival opening with headliner performance

Stubb's Amphitheater

Badge holders

Music Opening Party ft. All-American Rejects

music-opening-party-ft-all-american-rejects

SXSW Pitch

Startup pitch competition - 80%+ of past participants funded ($22B+ raised)

TBD

Badge holders

SXSW Pitch

sxsw-pitch

Congress Avenue Block Party

Central gathering space with sponsor activations

Congress Avenue

Badge holders

Congress Avenue Block Party

congress-avenue-block-party

Rolling Stone Future of Music - Night 1

Lola Young headlines, UK pop showcase

ACL Live at Moody Theater

Ticketed + Badge

Rolling Stone Future of Music - Night 1

rolling-stone-future-of-music-night-1

Rolling Stone Future of Music - Night 2

Fuerza Regida headlines, música mexicana showcase

ACL Live at Moody Theater

Ticketed + Badge

Rolling Stone Future of Music - Night 2

rolling-stone-future-of-music-night-2

Rolling Stone Future of Music - Night 3

BigXthaPlug headlines, Texas hip-hop showcase

ACL Live at Moody Theater

Ticketed + Badge

Rolling Stone Future of Music - Night 3

rolling-stone-future-of-music-night-3

Billboard THE STAGE - Night 1

Don Toliver headlines

Moody Amphitheater at Waterloo Park

Ticketed + Badge

Billboard THE STAGE - Night 1

billboard-the-stage-night-1

Billboard THE STAGE - Night 2

Junior H headlines

Moody Amphitheater at Waterloo Park

Ticketed + Badge

Billboard THE STAGE - Night 2

billboard-the-stage-night-2

Billboard THE STAGE - Night 3

Mau P headlines

Moody Amphitheater at Waterloo Park

Ticketed + Badge

Billboard THE STAGE - Night 3

billboard-the-stage-night-3

NPR Music Stations Showcase

NPR-curated emerging artists

TBD

Badge holders

NPR Music Stations Showcase

npr-music-stations-showcase

BBC Introducing Showcase

UK emerging artists showcase

TBD

Badge holders

BBC Introducing Showcase

bbc-introducing-showcase

British Music Embassy

UK artist showcase and networking hub

TBD

Badge holders

British Music Embassy

british-music-embassy

Music From Ireland - Full Irish Breakfast

Irish artist showcase with breakfast

TBD

RSVP

Music From Ireland - Full Irish Breakfast

music-from-ireland-full-irish-breakfast

Tokyo Calling

Japanese artist showcase

TBD

Badge holders

Tokyo Calling

tokyo-calling

Let's Gig Brazil

Brazilian artist showcase

TBD

Badge holders

Let's Gig Brazil

let-s-gig-brazil

South Asian House

South Asian artist showcase

TBD

Badge holders

South Asian House

south-asian-house

Spanish Wave

Spanish artist showcase

TBD

Badge holders

Spanish Wave

spanish-wave

Luck Reunion

Willie Nelson's legendary ranch showcase - first year at SXSW

Luck Ranch

Ticketed

Luck Reunion

luck-reunion

YETI Music Showcase (BMI)

Free unofficial showcase sponsored by YETI

TBD

Free

YETI Music Showcase (BMI)

yeti-music-showcase-(bmi)

Tennessee House

Tennessee tech/startup ecosystem showcase - returning after successful 2025

TBD

RSVP/Badge

Tennessee House

tennessee-house

Axios House

News organization hosting innovation/tech/media panels

TBD

RSVP

Axios House

axios-house

Fast Company Grill

Innovation conversations over food and drink

TBD

RSVP

Fast Company Grill

fast-company-grill

Brand Innovators Suite

Marketing leadership hospitality suite

Lambert's

RSVP

Brand Innovators Suite

brand-innovators-suite

Female Quotient Lounge

Women in business networking and panels

TBD

RSVP

Female Quotient Lounge

female-quotient-lounge

Create & Cultivate Future Summit

Female entrepreneur summit with keynotes

Assembly Hall (expected)

Free RSVP

Create & Cultivate Future Summit

create-cultivate-future-summit

Rivian Electric Roadhouse

Music Opening Party host, EV experience throughout week

TBD

RSVP + Badge

Rivian Electric Roadhouse

rivian-electric-roadhouse

Paramount+ The Lodge

Immersive streaming content experience - 3rd year

Clive Bar (expected)

RSVP

Paramount+ The Lodge

paramount-the-lodge

Amazon Prime Video Experience

Women-led content showcase, film premiere experiences

Hotel San José (expected)

RSVP

Amazon Prime Video Experience

amazon-prime-video-experience

FX Immersive Experience

Over-the-top immersive pop-up for new series

6th Street area

Free

FX Immersive Experience

fx-immersive-experience

Netflix Pop-up

Reality TV and series themed experiences

TBD

Free

Netflix Pop-up

netflix-pop-up

NASA CreateSpace

Multi-floor science/space immersive experience

Austin Central Library

Free

NASA CreateSpace

nasa-createspace

JBL Sound Experience

Official audio partner activations

Various

JBL Sound Experience

jbl-sound-experience

Museum of the Future (Dubai)

UAE immersive art/culture/hospitality experience

TBD

Free

Museum of the Future (Dubai)

museum-of-the-future-(dubai)

Whataburger Museum of Art

Fan art gallery celebrating 75+ years

TBD

Free

Whataburger Museum of Art

whataburger-museum-of-art

Pop Up Grocer

Month-long specialty grocery pop-up

513 E. 6th Street

Free

Pop Up Grocer

pop-up-grocer

Lush Cosmetics Activation

Cause-driven immersive experience

6th Street area

Free

Lush Cosmetics Activation

lush-cosmetics-activation

Ben & Jerry's x Rivian Scoop Trucks

Electric ice cream trucks roaming Austin

Various locations

Free

Ben & Jerry's x Rivian Scoop Trucks

ben-jerry-s-x-rivian-scoop-trucks

Uber Waymo Autonomous Experience

Autonomous vehicle rides launched at SXSW

Various

Public

Uber Waymo Autonomous Experience

uber-waymo-autonomous-experience

University of Texas Activation

Longhorn swag, live music, panels

Antone's

Open

University of Texas Activation

university-of-texas-activation

South by San José

26th annual - Silicon Valley tech/startup showcase

TBD

Free

South by San José

south-by-san-josé

Fiji House

Tropical hospitality, creator networking

The Belmont (expected)

RSVP

Fiji House

fiji-house

Alaska/Hawaiian Airlines House

Airline innovation showcase

Inn Cahoots (expected)

RSVP

Alaska/Hawaiian Airlines House

alaska-hawaiian-airlines-house

Spring Break Boogie (Hotel Vegas/Volstead)

Multi-day free music showcase

Hotel Vegas

Free

Spring Break Boogie (Hotel Vegas/Volstead)

spring-break-boogie-(hotel-vegas-volstead)

Waterloo Records Day Parties

Free all-ages in-store performances

Waterloo Records

Free

Waterloo Records Day Parties

waterloo-records-day-parties

Hole in the Wall Showcase

11th annual unofficial showcase at legendary venue

Hole in the Wall

Free

Hole in the Wall Showcase

hole-in-the-wall-showcase

South by South Emo

Emo/punk themed showcase

Fast Friends

Ticketed

South by South Emo

south-by-south-emo

Skaxdad x Friends Showcase

3-day free unofficial showcase

TBD

Free

Skaxdad x Friends Showcase

skaxdad-x-friends-showcase

Lady Bird Lake Community Concerts

Free outdoor concerts at lake

Waterfront

Free

Lady Bird Lake Community Concerts

lady-bird-lake-community-concerts

Out in Tech Austin Mixer

LGBTQ+ tech networking (21+)

TBD

RSVP

Out in Tech Austin Mixer

out-in-tech-austin-mixer

KhushFest - Color Festival

Unofficial SXSW Holi-style color festival

TBD

Ticketed

KhushFest - Color Festival

khushfest-color-festival

AI Profit Machine House

AI-focused networking and demos

TBD

RSVP

AI Profit Machine House

ai-profit-machine-house

Non-Obvious Clubhouse Party

Trend-focused networking party

TBD

RSVP

Non-Obvious Clubhouse Party

non-obvious-clubhouse-party

Austin Digital Social Mixer

Digital marketing networking

TBD

RSVP

Austin Digital Social Mixer

austin-digital-social-mixer

Yelp's Galactic Giddy Up

Free unofficial Yelp party

TBD

RSVP

Yelp's Galactic Giddy Up

yelp-s-galactic-giddy-up

Food Tank Sessions

Food and environment panels

TBD

RSVP

Food Tank Sessions

food-tank-sessions

SXSW Real Estate/Mortgage/Construction

Industry-specific networking

TBD

RSVP

SXSW Real Estate/Mortgage/Construction

sxsw-real-estate-mortgage-construction

SXSW Film Festival Screenings

460 film and TV show screenings

Paramount Theatre + venues

Badge holders

SXSW Film Festival Screenings

sxsw-film-festival-screenings

Red Carpet Premieres

Major studio premiere events

Paramount Theatre

Badge + Reservation

Red Carpet Premieres

red-carpet-premieres